{"id":230570,"date":"2019-05-09T17:04:57","date_gmt":"2019-05-09T17:04:57","guid":{"rendered":"https:\/\/magicmakmedia.co.uk\/?p=230570"},"modified":"2019-05-31T18:50:33","modified_gmt":"2019-05-31T18:50:33","slug":"blog-post","status":"publish","type":"post","link":"https:\/\/magicmakmedia.co.uk\/?p=230570","title":{"rendered":"Does your client buy \u201cAuthenticity\u201d?"},"content":{"rendered":"\n<p><strong>\u2018Authenticity is a trap\u2019. Seth Godin<\/strong><\/p>\n\n\n\n<p>The problem with many marketers is that they keep saying \u201cbrands should be authentic\u201d.As a Copywriter, I sometimes get asked by potential clients about conveying that they are \u201cauthentic\u201d through their content.<\/p>\n\n\n\n<p>I don\u2019t know about you, but what exactly does this mean?<\/p>\n\n\n\n<p>Maybe I am being thick\u2026<\/p>\n\n\n\n<p>But imagine you went into your local coffee shop at 8am before an important meeting and the barista had a miserable face, started talking about their problems and then asked you about your coffee. (All you wanted was a Flat White with Oat Milk)<\/p>\n\n\n\n<p>This is authentic. Isn\u2019t it?<\/p>\n\n\n\n<p>Once I have been through that pedantic example, a client usually says that they want to have personality but be seen as being able to solve their clients\/customers concerns.<\/p>\n\n\n\n<p>Okay, then you can show that.<\/p>\n\n\n\n<p>Remember an important note before you say but \u201cx guru\u201d says that I have to be authentic:<\/p>\n\n\n\n<p>CUSTOMERS AND CLIENTS WANT YOU TO SOLVE THEIR PROBLEM FIRST<\/p>\n\n\n\n<p>So first understand why you are solving the customer\u2019s problem. Then ask your customers what they want, listen to them and understand them. Through solving a problem you give the customer something tangible. This builds up credibility and credibility trumps authenticity when it comes to people making a decision to buy from you.<\/p>\n\n\n\n<p>Solve your customers\u2019 problems first and they will be grateful.<\/p>\n\n\n\n<p><strong>Any more questions about this topic:&nbsp;<a href=\"mailto:makanka@magicmakmedia.co.uk\">makanka@magicmakmedia.co.uk<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Authenticity is a trap\u2019. Seth Godin The problem with many marketers is that they keep saying \u201cbrands should be authentic\u201d.As a Copywriter, I sometimes get asked by potential clients about conveying that they are \u201cauthentic\u201d through their content. I don\u2019t know about you, but what exactly does this mean? Maybe I am being thick\u2026 But [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":230531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[310,311,157],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does your client buy \u201cAuthenticity\u201d? - Magic Mak Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicmakmedia.co.uk\/?p=230570\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your client buy \u201cAuthenticity\u201d? - Magic Mak Media\" \/>\n<meta property=\"og:description\" content=\"\u2018Authenticity is a trap\u2019. Seth Godin The problem with many marketers is that they keep saying \u201cbrands should be authentic\u201d.As a Copywriter, I sometimes get asked by potential clients about conveying that they are \u201cauthentic\u201d through their content. I don\u2019t know about you, but what exactly does this mean? 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