{"id":231254,"date":"2019-06-25T09:28:57","date_gmt":"2019-06-25T09:28:57","guid":{"rendered":"https:\/\/magicmakmedia.co.uk\/?p=231254"},"modified":"2019-06-26T15:23:41","modified_gmt":"2019-06-26T15:23:41","slug":"an-important-idea-not-communicated-persuasively-is-like-having-no-idea-at-all-bill-bernbach","status":"publish","type":"post","link":"https:\/\/magicmakmedia.co.uk\/?p=231254","title":{"rendered":"Why communication is essential to great ideas?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u201cAn important idea not communicated persuasively is like having no idea at all.\u201dBill Bernbach<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication-1024x951.jpg\" alt=\"\" class=\"wp-image-231256\" width=\"513\" height=\"476\" srcset=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication-1024x951.jpg 1024w, https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication-150x139.jpg 150w, https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication-400x371.jpg 400w, https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication-768x713.jpg 768w, https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication-1080x1003.jpg 1080w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure>\n\n\n\n<p>At a networking meeting, I remember being told by this Financial Advisor the great features of one of their products. They told me that I could do x,y,z. It was quite interesting and a great idea, but what they failed to do is communicate how it would fit into my life.<\/p>\n\n\n\n<p>Great ideas are only a start. You must go further and work out how your idea will benefit their life. Also, understand how it will benefit the story of their lives.<\/p>\n\n\n\n<p>After working out who it is for, the best question to ask yourself when communicating an idea is:<\/p>\n\n\n\n<p><strong>Why should they care?<\/strong><\/p>\n\n\n\n<p>Ask it again<\/p>\n\n\n\n<p><strong>Why should they care?<\/strong><\/p>\n\n\n\n<p>For tripling effect,I will let you ask yourself that question again.<\/p>\n\n\n\n<p><strong>Why should they care?<\/strong> <\/p>\n\n\n\n<p>Digging deeper and asking the question of why your audience should care is understanding their core motivation of why they will buy your idea or product or service. <\/p>\n\n\n\n<p>The second question is:<\/p>\n\n\n\n<p><strong>What is in it for them?<\/strong><\/p>\n\n\n\n<p>Remember that you are writing for the self-interested audience member. The audience is primarily interested in the<strong> benefits that they will get from the product or service<\/strong>.<\/p>\n\n\n\n<p>These benefits can range from a range of things such as security, status, convenience and a range of other things that could be their drivers.<\/p>\n\n\n\n<p>Great ideas are important, so it is your job to communicate them well and fit it into the story of your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAn important idea not communicated persuasively is like having no idea at all.\u201dBill Bernbach At a networking meeting, I remember being told by this Financial Advisor the great features of one of their products. They told me that I could do x,y,z. It was quite interesting and a great idea, but what they failed to [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":231256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[311,157],"tags":[316,315,314,168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why communication is essential to great ideas? - Magic Mak Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicmakmedia.co.uk\/?p=231254\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why communication is essential to great ideas? - Magic Mak Media\" \/>\n<meta property=\"og:description\" content=\"\u201cAn important idea not communicated persuasively is like having no idea at all.\u201dBill Bernbach At a networking meeting, I remember being told by this Financial Advisor the great features of one of their products. 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It was quite interesting and a great idea, but what they failed to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magicmakmedia.co.uk\/?p=231254\" \/>\n<meta property=\"og:site_name\" content=\"Magic Mak Media\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T09:28:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T15:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2971\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mak Mulenga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mak Mulenga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231254\",\"url\":\"https:\/\/magicmakmedia.co.uk\/?p=231254\",\"name\":\"Why communication is essential to great ideas? - Magic Mak Media\",\"isPartOf\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231254#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231254#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication.jpg\",\"datePublished\":\"2019-06-25T09:28:57+00:00\",\"dateModified\":\"2019-06-26T15:23:41+00:00\",\"author\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\"},\"breadcrumb\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231254#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magicmakmedia.co.uk\/?p=231254\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231254#primaryimage\",\"url\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication.jpg\",\"contentUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/06\/Communication.jpg\",\"width\":3200,\"height\":2971},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231254#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magicmakmedia.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why communication is essential to great ideas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\",\"url\":\"https:\/\/magicmakmedia.co.uk\/\",\"name\":\"Magic Mak Media\",\"description\":\"MAKE YOUR COPY A PRIORITY.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/magicmakmedia.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\",\"name\":\"Mak Mulenga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"caption\":\"Mak Mulenga\"},\"url\":\"https:\/\/magicmakmedia.co.uk\/?author=20\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why communication is essential to great ideas? - Magic Mak Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/magicmakmedia.co.uk\/?p=231254","og_locale":"en_US","og_type":"article","og_title":"Why communication is essential to great ideas? - Magic Mak Media","og_description":"\u201cAn important idea not communicated persuasively is like having no idea at all.\u201dBill Bernbach At a networking meeting, I remember being told by this Financial Advisor the great features of one of their products. 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