{"id":231273,"date":"2019-11-15T17:02:19","date_gmt":"2019-11-15T17:02:19","guid":{"rendered":"https:\/\/magicmakmedia.co.uk\/?p=231273"},"modified":"2019-11-15T18:22:18","modified_gmt":"2019-11-15T18:22:18","slug":"people-watching","status":"publish","type":"post","link":"https:\/\/magicmakmedia.co.uk\/?p=231273","title":{"rendered":"People watching"},"content":{"rendered":"\n<p>As a Copywriter,my main role is to understand people and what makes them tick.<\/p>\n\n\n\n<p>Being in the marketing business, you start to know that people do not do what they say.<\/p>\n\n\n\n<p>It is not your customer&#8217;s fault sometimes. Most of the time your customer doesn&#8217;t know why they are doing thing. Furthermore they are embarrassed at the real reason.<\/p>\n\n\n\n<p>As a marketer or business owner it is your role to understand the real reason.In Business, we become a bit like Sherlock Holmes in deducing the real reasons behind people&#8217;s decisions.<\/p>\n\n\n\n<p>This is why we have to get deep and start asking the right questions, start going much deeper than our competitors.<\/p>\n\n\n\n<p>What your customer says is the reason for why they do things is not the real reason.<\/p>\n\n\n\n<p><strong>As can be said there are three reasons:<\/strong><\/p>\n\n\n\n<p><strong>1.Society&#8217;s reason<\/strong><\/p>\n\n\n\n<p><strong>2.The reason they tell you<\/strong><\/p>\n\n\n\n<p><strong>3.The real reason<\/strong><\/p>\n\n\n\n<p>If you understand the real reason then you get to the core of the customer&#8217;s concerns and aspirations.Then you can market to these customers more accurately.<\/p>\n\n\n\n<p>So start people watching, it could help your business understand your customer properly.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/20191115_163634_0017-1024x1024.png\" alt=\"\" class=\"wp-image-231274\" srcset=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/20191115_163634_0017-1024x1024.png 1024w, https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/20191115_163634_0017-980x980.png 980w, https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/20191115_163634_0017-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption>The value of people watching<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As a Copywriter,my main role is to understand people and what makes them tick. Being in the marketing business, you start to know that people do not do what they say. It is not your customer&#8217;s fault sometimes. Most of the time your customer doesn&#8217;t know why they are doing thing. Furthermore they are embarrassed [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":231278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[311,157],"tags":[314,168,317],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>People watching - Magic Mak Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicmakmedia.co.uk\/?p=231273\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People watching - Magic Mak Media\" \/>\n<meta property=\"og:description\" content=\"As a Copywriter,my main role is to understand people and what makes them tick. Being in the marketing business, you start to know that people do not do what they say. It is not your customer&#8217;s fault sometimes. Most of the time your customer doesn&#8217;t know why they are doing thing. Furthermore they are embarrassed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magicmakmedia.co.uk\/?p=231273\" \/>\n<meta property=\"og:site_name\" content=\"Magic Mak Media\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-15T17:02:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-15T18:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/people-watching.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4910\" \/>\n\t<meta property=\"og:image:height\" content=\"3252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mak Mulenga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mak Mulenga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231273\",\"url\":\"https:\/\/magicmakmedia.co.uk\/?p=231273\",\"name\":\"People watching - Magic Mak Media\",\"isPartOf\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231273#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231273#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/people-watching.jpg\",\"datePublished\":\"2019-11-15T17:02:19+00:00\",\"dateModified\":\"2019-11-15T18:22:18+00:00\",\"author\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\"},\"breadcrumb\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231273#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magicmakmedia.co.uk\/?p=231273\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231273#primaryimage\",\"url\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/people-watching.jpg\",\"contentUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2019\/11\/people-watching.jpg\",\"width\":4910,\"height\":3252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231273#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magicmakmedia.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"People watching\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\",\"url\":\"https:\/\/magicmakmedia.co.uk\/\",\"name\":\"Magic Mak Media\",\"description\":\"MAKE YOUR COPY A PRIORITY.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/magicmakmedia.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\",\"name\":\"Mak Mulenga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"caption\":\"Mak Mulenga\"},\"url\":\"https:\/\/magicmakmedia.co.uk\/?author=20\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"People watching - Magic Mak Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/magicmakmedia.co.uk\/?p=231273","og_locale":"en_US","og_type":"article","og_title":"People watching - Magic Mak Media","og_description":"As a Copywriter,my main role is to understand people and what makes them tick. 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