{"id":231290,"date":"2020-04-01T09:56:17","date_gmt":"2020-04-01T09:56:17","guid":{"rendered":"https:\/\/magicmakmedia.co.uk\/?p=231290"},"modified":"2020-04-01T19:29:01","modified_gmt":"2020-04-01T19:29:01","slug":"message-in-a-bottle-by-the-police","status":"publish","type":"post","link":"https:\/\/magicmakmedia.co.uk\/?p=231290","title":{"rendered":"Message in a Bottle by The Police"},"content":{"rendered":"\n<p>Imagine that you were sending a message in a bottle with exactly why your target audience should work with your business.<\/p>\n\n\n\n<p>You would be incredibly specific about the benefits to them and get rid of the waffle and dead weight.<\/p>\n\n\n\n<p>This is why you should put on The Police&#8217;s song &#8220;Message in a bottle&#8221; when creating outward facing marketing communications.<\/p>\n\n\n\n<p>You will have more success with your potential customers with succinct and simple messages that hit the spot in an emotional way.<\/p>\n\n\n\n<p>Give your audience a message that feels like it was written for just them. <\/p>\n\n\n\n<p>The audience only cares that you are writing for them and them alone.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Police - Message In A Bottle\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MbXWrmQW-OE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>YOUR AUDIENCE CARES ABOUT THEMSELVES<\/strong>.<\/p>\n\n\n\n<p>Succinct,simple messages work with your people.The reason is that they so many other things competing for their attention.<\/p>\n\n\n\n<p><strong><em>I&#8217;ll send an SOS to the world<br>I&#8217;ll send an SOS to the world<br>I hope that someone gets my<br>I hope that someone gets my<br>I hope that someone gets my message in a bottle, yeah<br>Message in a bottle yeah<\/em><\/strong><\/p>\n\n\n\n<p><strong>The Police<\/strong><\/p>\n\n\n\n<p>Keep the message simple.<\/p>\n\n\n\n<p>Also,don&#8217;t forget the call to action though in where they can find you. If this was a real life and death situation,you wouldn&#8217;t want to say &#8220;help&#8221; and your potential rescuers not have the faintest idea where you are.<\/p>\n\n\n\n<p>Keep the message simple and edit it so that it hits your audience with impact.<\/p>\n\n\n\n<p> Next time,we will cover why you need to listen to Blondie&#8217;s &#8220;Call me&#8221; when you are creating a Call to action.<\/p>\n\n\n\n<p>If you want to know more about creating the perfect message for your audience then lets have a chat.Email me at <strong><a href=\"mailto:makanka@magicmakmedia.co.uk\">makanka@magicmakmedia.co.uk<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine that you were sending a message in a bottle with exactly why your target audience should work with your business. You would be incredibly specific about the benefits to them and get rid of the waffle and dead weight. This is why you should put on The Police&#8217;s song &#8220;Message in a bottle&#8221; when [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":231291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[311,300,157],"tags":[318,314,321,168,322],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Message in a Bottle by The Police - Magic Mak Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicmakmedia.co.uk\/?p=231290\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Message in a Bottle by The Police - Magic Mak Media\" \/>\n<meta property=\"og:description\" content=\"Imagine that you were sending a message in a bottle with exactly why your target audience should work with your business. You would be incredibly specific about the benefits to them and get rid of the waffle and dead weight. This is why you should put on The Police&#8217;s song &#8220;Message in a bottle&#8221; when [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magicmakmedia.co.uk\/?p=231290\" \/>\n<meta property=\"og:site_name\" content=\"Magic Mak Media\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-01T09:56:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-01T19:29:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2020\/04\/Message-in-a-bottle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mak Mulenga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mak Mulenga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231290\",\"url\":\"https:\/\/magicmakmedia.co.uk\/?p=231290\",\"name\":\"Message in a Bottle by The Police - Magic Mak Media\",\"isPartOf\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231290#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231290#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2020\/04\/Message-in-a-bottle.jpg\",\"datePublished\":\"2020-04-01T09:56:17+00:00\",\"dateModified\":\"2020-04-01T19:29:01+00:00\",\"author\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\"},\"breadcrumb\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231290#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magicmakmedia.co.uk\/?p=231290\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231290#primaryimage\",\"url\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2020\/04\/Message-in-a-bottle.jpg\",\"contentUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2020\/04\/Message-in-a-bottle.jpg\",\"width\":710,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231290#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magicmakmedia.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Message in a Bottle by The Police\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\",\"url\":\"https:\/\/magicmakmedia.co.uk\/\",\"name\":\"Magic Mak Media\",\"description\":\"MAKE YOUR COPY A PRIORITY.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/magicmakmedia.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\",\"name\":\"Mak Mulenga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"caption\":\"Mak Mulenga\"},\"url\":\"https:\/\/magicmakmedia.co.uk\/?author=20\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Message in a Bottle by The Police - Magic Mak Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/magicmakmedia.co.uk\/?p=231290","og_locale":"en_US","og_type":"article","og_title":"Message in a Bottle by The Police - Magic Mak Media","og_description":"Imagine that you were sending a message in a bottle with exactly why your target audience should work with your business. 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