{"id":231337,"date":"2021-02-10T17:26:18","date_gmt":"2021-02-10T17:26:18","guid":{"rendered":"https:\/\/magicmakmedia.co.uk\/?p=231337"},"modified":"2021-02-10T17:26:19","modified_gmt":"2021-02-10T17:26:19","slug":"better-the-devil-you-know-kylie-minogue","status":"publish","type":"post","link":"https:\/\/magicmakmedia.co.uk\/?p=231337","title":{"rendered":"Better the Devil you know- Kylie Minogue"},"content":{"rendered":"\n

Why your potential customers never leave their p*** poor quality current supplier?<\/strong><\/p>\n\n\n\n

As Kylie Minogue would say in her lyrics of the 90s hit Better the Devil you know.Sometimes familiarity keeps people with their current supplier.<\/p>\n\n\n\n

And not their actual performance.<\/p>\n\n\n\n

The worst thing is that customer will stay with a poor supplier. <\/p>\n\n\n\n

I’ll forgive and forget<\/p>

If you say, you’ll never go<\/p>

‘Cos it’s true what they say<\/p>

It’s better the devil you know<\/p>Kylie Minogue-Better the Devil you know<\/cite><\/blockquote>\n\n\n\n

And there is nothing that can persuade them to switch to you?<\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

This can be attributed to the endowment effect.The endowment effect i<\/strong>s where people place a higher value on the current product or relationship they have.<\/p>\n\n\n\n

You will probably hear reasons such as:<\/p>\n\n\n\n

It is too much hassle<\/p>\n\n\n\n

It is too costly<\/p>\n\n\n\n

At least I know where I stand<\/p>\n\n\n\n

These reasons sound like they are difficult to jump over.But these are just objections. And your copy can answer these objections.<\/p>\n\n\n\n

When looking at the endowment effect, things such as letting people have a Free 7 Day Trial.<\/p>\n\n\n\n

If people feel your free trial has been a success for them, they will do their upmost to keep their successful trajectory.<\/p>\n\n\n\n

However you must follow up with a message such as:<\/p>\n\n\n\n

“We hope you enjoyed your trial to x thing, to make sure you continue to be subscribed to x then sign up before x date or else your subscription will end”<\/p>\n\n\n\n

This message above suggests that they will lose your great product or service. This will trigger a feeling of loss aversion and they will continue to remain subscribed.<\/p>\n\n\n\n

Making people switch from one supplier to you can take a variety of nudges. However, your aim is to stop them saying:<\/p>\n\n\n\n

“Better the Devil you know”.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Why your potential customers never leave their p*** poor quality current supplier? As Kylie Minogue would say in her lyrics of the 90s hit Better the Devil you know.Sometimes familiarity keeps people with their current supplier. And not their actual performance. The worst thing is that customer will stay with a poor supplier. I’ll forgive […]<\/p>\n","protected":false},"author":20,"featured_media":231343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[311,157],"tags":[314,329,168],"yoast_head":"\nBetter the Devil you know- Kylie Minogue - Magic Mak Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicmakmedia.co.uk\/?p=231337\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better the Devil you know- Kylie Minogue - Magic Mak Media\" \/>\n<meta property=\"og:description\" content=\"Why your potential customers never leave their p*** poor quality current supplier? As Kylie Minogue would say in her lyrics of the 90s hit Better the Devil you know.Sometimes familiarity keeps people with their current supplier. And not their actual performance. The worst thing is that customer will stay with a poor supplier. I’ll forgive […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magicmakmedia.co.uk\/?p=231337\" \/>\n<meta property=\"og:site_name\" content=\"Magic Mak Media\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T17:26:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-10T17:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mak Mulenga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mak Mulenga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231337\",\"url\":\"https:\/\/magicmakmedia.co.uk\/?p=231337\",\"name\":\"Better the Devil you know- Kylie Minogue - Magic Mak Media\",\"isPartOf\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231337#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231337#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg\",\"datePublished\":\"2021-02-10T17:26:18+00:00\",\"dateModified\":\"2021-02-10T17:26:19+00:00\",\"author\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\"},\"breadcrumb\":{\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231337#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magicmakmedia.co.uk\/?p=231337\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231337#primaryimage\",\"url\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/?p=231337#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magicmakmedia.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Better the Devil you know- Kylie Minogue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#website\",\"url\":\"https:\/\/magicmakmedia.co.uk\/\",\"name\":\"Magic Mak Media\",\"description\":\"MAKE YOUR COPY A PRIORITY.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/magicmakmedia.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae\",\"name\":\"Mak Mulenga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g\",\"caption\":\"Mak Mulenga\"},\"url\":\"https:\/\/magicmakmedia.co.uk\/?author=20\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Better the Devil you know- Kylie Minogue - Magic Mak Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/magicmakmedia.co.uk\/?p=231337","og_locale":"en_US","og_type":"article","og_title":"Better the Devil you know- Kylie Minogue - Magic Mak Media","og_description":"Why your potential customers never leave their p*** poor quality current supplier? As Kylie Minogue would say in her lyrics of the 90s hit Better the Devil you know.Sometimes familiarity keeps people with their current supplier. And not their actual performance. The worst thing is that customer will stay with a poor supplier. I’ll forgive […]","og_url":"https:\/\/magicmakmedia.co.uk\/?p=231337","og_site_name":"Magic Mak Media","article_published_time":"2021-02-10T17:26:18+00:00","article_modified_time":"2021-02-10T17:26:19+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"author":"Mak Mulenga","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mak Mulenga","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/magicmakmedia.co.uk\/?p=231337","url":"https:\/\/magicmakmedia.co.uk\/?p=231337","name":"Better the Devil you know- Kylie Minogue - Magic Mak Media","isPartOf":{"@id":"https:\/\/magicmakmedia.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/magicmakmedia.co.uk\/?p=231337#primaryimage"},"image":{"@id":"https:\/\/magicmakmedia.co.uk\/?p=231337#primaryimage"},"thumbnailUrl":"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg","datePublished":"2021-02-10T17:26:18+00:00","dateModified":"2021-02-10T17:26:19+00:00","author":{"@id":"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae"},"breadcrumb":{"@id":"https:\/\/magicmakmedia.co.uk\/?p=231337#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/magicmakmedia.co.uk\/?p=231337"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/magicmakmedia.co.uk\/?p=231337#primaryimage","url":"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg","contentUrl":"https:\/\/magicmakmedia.co.uk\/wp-content\/uploads\/2021\/02\/alessio-zaccaria-po1ffK4lLMw-unsplash-1-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/magicmakmedia.co.uk\/?p=231337#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/magicmakmedia.co.uk\/"},{"@type":"ListItem","position":2,"name":"Better the Devil you know- Kylie Minogue"}]},{"@type":"WebSite","@id":"https:\/\/magicmakmedia.co.uk\/#website","url":"https:\/\/magicmakmedia.co.uk\/","name":"Magic Mak Media","description":"MAKE YOUR COPY A PRIORITY.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/magicmakmedia.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/4e8f7ad780bcb48188032290eb167eae","name":"Mak Mulenga","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/magicmakmedia.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8928406eea0b5b1d83862397138c19cb?s=96&d=mm&r=g","caption":"Mak Mulenga"},"url":"https:\/\/magicmakmedia.co.uk\/?author=20"}]}},"_links":{"self":[{"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/231337"}],"collection":[{"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231337"}],"version-history":[{"count":3,"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/231337\/revisions"}],"predecessor-version":[{"id":231351,"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/231337\/revisions\/231351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=\/wp\/v2\/media\/231343"}],"wp:attachment":[{"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magicmakmedia.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}