As a Copywriter,my main role is to understand people and what makes them tick.
Being in the marketing business, you start to know that people do not do what they say.
It is not your customer’s fault sometimes. Most of the time your customer doesn’t know why they are doing thing. Furthermore they are embarrassed at the real reason.
As a marketer or business owner it is your role to understand the real reason.In Business, we become a bit like Sherlock Holmes in deducing the real reasons behind people’s decisions.
This is why we have to get deep and start asking the right questions, start going much deeper than our competitors.
What your customer says is the reason for why they do things is not the real reason.
As can be said there are three reasons:
1.Society’s reason
2.The reason they tell you
3.The real reason
If you understand the real reason then you get to the core of the customer’s concerns and aspirations.Then you can market to these customers more accurately.
So start people watching, it could help your business understand your customer properly.
