by Mak Mulenga | Feb 10, 2021 | Copywriting, Marketing
Why your potential customers never leave their p*** poor quality current supplier? As Kylie Minogue would say in her lyrics of the 90s hit Better the Devil you know.Sometimes familiarity keeps people with their current supplier. And not their actual performance. The...
by Mak Mulenga | May 10, 2020 | Copywriting, Marketing
Are your customers getting what they are looking for? When your customers are looking at your website or any marketing material that you produce,they are looking at it for a reason. The reason is that they have a problem that needs solving and YOU are potentially the...
by Mak Mulenga | Apr 29, 2020 | Copywriting, Marketing, Testimonials
Why are testimonials so important for your website? As a business owner, you may have forgotten the things that make you remarkable to your clients. This is because you probably think that is JUST part of your job. However, if you asked many of your clients or...
by Mak Mulenga | Apr 9, 2020 | Copywriting, Marketing, webcopy, Website & SEO
Your web copy has to be hot stuff. Press play on the YouTube video and have a little dance. Read below. Over the last few weeks lots of businesses have had to go online to carry on trading.Your business might be one of those businesses that has gone online. Before you...
by Mak Mulenga | Apr 2, 2020 | Copywriting, Marketing, Sales
In the last post, you would have seen how important it is to keep your message succinct and concise.In this post,you will see why a Call to Action is vital for your business. What is a Call To Action? a piece of content intended to induce a viewer, reader, or...
by Mak Mulenga | Apr 1, 2020 | Copywriting, Customers, Marketing
Imagine that you were sending a message in a bottle with exactly why your target audience should work with your business. You would be incredibly specific about the benefits to them and get rid of the waffle and dead weight. This is why you should put on The...
