Imagine that you were sending a message in a bottle with exactly why your target audience should work with your business.

You would be incredibly specific about the benefits to them and get rid of the waffle and dead weight.

This is why you should put on The Police’s song “Message in a bottle” when creating outward facing marketing communications.

You will have more success with your potential customers with succinct and simple messages that hit the spot in an emotional way.

Give your audience a message that feels like it was written for just them.

The audience only cares that you are writing for them and them alone.


Succinct,simple messages work with your people.The reason is that they so many other things competing for their attention.

I’ll send an SOS to the world
I’ll send an SOS to the world
I hope that someone gets my
I hope that someone gets my
I hope that someone gets my message in a bottle, yeah
Message in a bottle yeah

The Police

Keep the message simple.

Also,don’t forget the call to action though in where they can find you. If this was a real life and death situation,you wouldn’t want to say “help” and your potential rescuers not have the faintest idea where you are.

Keep the message simple and edit it so that it hits your audience with impact.

Next time,we will cover why you need to listen to Blondie’s “Call me” when you are creating a Call to action.

If you want to know more about creating the perfect message for your audience then lets have a chat.Email me at