The title of a Fort Minor tune really gets to the essence of why it is important to focus on creating a good message,because you want people to remember your name over your competitors.
In a crowded market it is important that you focus on a few things that will create a positive message with your customer.
The lyrics below give you some takeaways that you can use in helping people remember your name:
“This is ten percent luck, twenty percent skill
Remember the Name-Fort Minor
Fifteen percent concentrated power of will
Five percent pleasure, fifty percent pain
And a hundred percent reason to remember the name”
Four key things are:
Skill-Never stop learning your craft and make sure that you are open to suggestions of new ways of doing things.Also, a bonus tip is to hang around with people who are much smarter than you.
Will– Showing determination and the ability to give value and help people.How can you do this? You can do this through writing blogs,creating videos and going out of your way to help your target market.
Pleasure– Have enthusiasm and a smile on your face,connect and build those relationships.
Pain-Be prepared to do the hard yards and be persistent.However hard it is,never give up on helping the customer.Keep showing up.
Remember every marketing activity you do is to get people to remember your name.
Tomorrow,I will write about why you should have a “Message in a Bottle”. If you have any questions for me,feel free to contact me at makanka@magicmakmedia.co.uk
