by Mak Mulenga | May 22, 2019 | Business
User Experience is often spoken in terms of large corporate organisations. However, I believe that it is something that your small or medium business should consider. User Experience is about designing systems and processes that make it easier to engage and eventually...
by Mak Mulenga | May 22, 2019 | Business
As much as you possibly can. No, give everything away. Why? Most information you are giving to people is in the public domain and therefore isn’t really yours. So what separates you? The ability to be generous and be a resource of your industry. A few weeks ago, I was...
by Mak Mulenga | May 16, 2019 | Business
As much as you possibly can. No, give everything away. Why? Most information you are giving to people is in the public domain and therefore isn’t really yours. So what separates you? The ability to be generous and be a resource of your industry. A few weeks ago, I was...
by Mak Mulenga | May 16, 2019 | Business
User Experience is often spoken in terms of large corporate organisations. However, I believe that it is something that your small or medium business should consider. User Experience is about designing systems and processes that make it easier to engage and eventually...
by Mak Mulenga | May 9, 2019 | Business, Copywriting, Marketing
‘Authenticity is a trap’. Seth Godin The problem with many marketers is that they keep saying “brands should be authentic”.As a Copywriter, I sometimes get asked by potential clients about conveying that they are “authentic” through their content. I don’t know about...
