by Mak Mulenga | May 22, 2019 | Copywriting, creativity, Marketing
The product or service you have is great but the price is just…crazy. Or that is what you would think? According to economic theory, people are incredibly rational and will pick the most cost-efficient item or service. If you think that people are rational, then...
by Mak Mulenga | May 17, 2019 | Copywriting, creativity, Marketing
The product or service you have is great but the price is just…crazy. Or that is what you would think? According to economic theory, people are incredibly rational and will pick the most cost-efficient item or service. If you think that people are rational, then...
