by Mak Mulenga | Mar 26, 2020 | Copywriting, Marketing
The title of a Fort Minor tune really gets to the essence of why it is important to focus on creating a good message,because you want people to remember your name over your competitors. In a crowded market it is important that you focus on a few things that will...
by Mak Mulenga | Nov 15, 2019 | Copywriting, Marketing
As a Copywriter,my main role is to understand people and what makes them tick. Being in the marketing business, you start to know that people do not do what they say. It is not your customer’s fault sometimes. Most of the time your customer doesn’t know...
by Mak Mulenga | Jun 25, 2019 | Copywriting, Marketing
“An important idea not communicated persuasively is like having no idea at all.”Bill Bernbach At a networking meeting, I remember being told by this Financial Advisor the great features of one of their products. They told me that I could do x,y,z. It was quite...
by Mak Mulenga | May 22, 2019 | Copywriting, creativity, Marketing
The product or service you have is great but the price is just…crazy. Or that is what you would think? According to economic theory, people are incredibly rational and will pick the most cost-efficient item or service. If you think that people are rational, then...
by Mak Mulenga | May 17, 2019 | Copywriting, creativity, Marketing
The product or service you have is great but the price is just…crazy. Or that is what you would think? According to economic theory, people are incredibly rational and will pick the most cost-efficient item or service. If you think that people are rational, then...
by Mak Mulenga | May 9, 2019 | Business, Copywriting, Marketing
‘Authenticity is a trap’. Seth Godin The problem with many marketers is that they keep saying “brands should be authentic”.As a Copywriter, I sometimes get asked by potential clients about conveying that they are “authentic” through their content. I don’t know about...